What's the one sound no one wants to hear in a yoga studio? You can probably guess. We used the charm and whimsy of illustrated characters to make people laugh while we educated them about the power of Charco Caps to fight gas and bloating.
Tilt is a concept for an app that was developed at SVA’s Experiencing Brands Through Interaction Design class.
The app solves a common problem for many mobile phone users: bad posture. Often, when we use our phones, our heads and shoulders are hunched over because we’re holding our phones at a very shallow angle. This can cause physical pain, exacerbate bad posture, and even negatively affect our mood.
Tilt tackles this problem by running in the background of users’ phones and tracking the angle that their phone is being held at. If it goes below a certain angle (that they have pre-selected) they receive a notification to hold their phone higher. Over time, these cues nudge them to hold their phones at a more vertical angle and improve their posture as a result.
We broached a touchy subject with guys – prostate health, by talking to them about it like it was a problem they could easily fix with Urinozinc.
Heluva Good! wanted to do something special for the holiday season, so we created a microsite where fans could build a unique, snack themed ornament and hang it on the Heluva Tree. The Ornament Workshop featured 2,000 combinations of ornament designs, and a user experience that was fun and easy to use. Accessibility and functionality were key, so the site was designed to look great and work flawlessly on devices of all sizes. The sweepstakes was a huge success: over 50,000 ornaments were made and a heluva time was had by all!
The sweepstakes was primarily promoted via Facebook ads that drove to the microsite. In addition to cold, hard cash, winners also received authentic Heluva Good! holiday swag, including sweaters and ornaments. The stylish gingerbread man in dip sweater was particularly popular.
Simply Smart & Calorie Countdown
Hood Dairy needed to generate excitement for the re-branding of two of their milk brands – Simply Smart and Calorie Countdown. We shot 3 spots that depicted milk lovers celebrating and enjoying milks that deliver on taste and nutrition. One was a stylized, branded spot that brought the fun and energy of a soda commercial to dairy, and the other two were man on the street style videos that captured consumers' authentic reactions.
H.P. Hood has quietly been a leader in food and beverage manufacturing for over a century, unfortunately their website didn’t fully reflect their capabilities and culture to prospective clients.
To overhaul the website, we started with a photoshoot of one of Hood’s state-of-the-art manufacturing facilities, highlighting the people and machines that power the company. Then, I completely redesigned the site, using the photographs we captured and simple icons to bring a clean, modern, and informative aesthetic that reflected Hood’s commitment to excellence and innovation.
Music To Your Eyes
A line of screen printed posters I created that are inspired by some of my favorite music. My focus is on using typography and halftone patterns to create beautiful designs that pay homage to the artists who I've been listening to. So far I've done posters for Bob Dylan, Taylor Swift, and Nirvana – with more to come. These posters are available for purchase at the Music To Your Eyes website.
Gradient, a burgeoning quantitative marketing agency, needed a logo that represented its analytical approach to solving problems for marketers. A striking wordmark made up of connecting lines was created to embody Gradient's focus on seeing connections and finding clarity in complex data.
MilkWise is a new milk beverage that combines the delicious taste of dairy milk with improved nutrition. To launch this brand an extensive digital and out of home campaign was developed to excite consumers.
A new desktop and mobile website was also crucial to help launch the brand and introduce consumers to the three newcomers to the dairy aisle. The site's homepage combined big, beautiful lifestyle images with appetite focused product shots, while the interior of the site educated visitors about the product benefits of MilkWise.
A Mouth Opening Experience
A campaign for Heluva Good! dips and cheeses that spans print, social, and digital mediums. The campaign embodies the fun and quirky spirit of Heluva Good! with an eclectic visual style that celebrates storytelling and snacking.
A Mouth Opening Experience created a voice and style for a brand that had never presented a consistent campaign to consumers. Engaging print ads were rolled out in national magazines, while social, pre-roll video, and out of home creative led a campaign that made the brand more recognizable and increased sales. (Animation done by WildChild Post.)
Sachi Rose Floral Design is a luxury floral design company based in New York City. The redesign of the Sachi Rose logo reflects the need for a more distinctive and memorable design.
After a first round of designs that focused heavily on roses, a more unique approach was developed. A customized crest with original artwork was created to embody the natural, unique, and creative vision that defines Sachi Rose. The crest includes a rustic floral arrangement, two elegantly situated birds, and a custom Sachi Rose monogram, and is rendered in a vintage, hand drawn style. The principal typeface used is Big Calson Medium, which complements the crest by providing a classic, stylish feel.